How to promote my website on Google for free?, is probably thé question that lead me to many different avenues when it comes to generating traffic to my website. The point is that you want to get your website and its awesome content out to the world for interested people to find and to see.
To make things simple, lets breakdown two methods of promoting your website on Google:
Free Traffic To My Website – Where Can I get Free Traffic?
For free traffic to your website, you will need time.
There are many different ways you can promote your website for free:
Social media networks are one such avenue. Instagram, Pinterest and Twitter are examples of these. Being active on these networks, creating a following and presenting your audience with great content from your website (In other words, redirecting them to your website where the content is they are looking for); is a good way of promoting your website for free.
The search engines, like Google, will index such activity and depending on the attention the post, pin, tweet, etc. enjoys it will be ranked for a search term in the search engines pages.
The more interaction in the form of shares, tweets, comments, likes, etc. your content enjoys the more popular it will be and the more free traffic you will enjoy to your website if you promoted your website rather than some other landing page.
Each social network is different in purpose. Example:
Facebook is more about what is happening now. It is a fast paced platform of information and concentrates on what is happening and what happened in the last 24 hours. It is by far the largest social media platform out there and hugely popular. Strategies for getting traffic to your website from Facebook includes joining groups in your interest (example: Dogs) and then share interesting posts from your website with them. This can bring huge traffic to your site in the short run.
Pinterest is more about visual pin boards of peoples dreams, hobbies and interests. Therefore, search engines will likely index a picture from Pinterest that will lead to your pinned topic which in turn should lead to your website.
Google’s ranking pages are divided in different sections and you can take advantage of any of these sections. One of these sections is dedicated to video content. Therefore, YouTube is also a good avenue for generating traffic. Each of these traffic generating avenues has got their own ranking system as well.
It mostly takes time and effort on a daily basis to keep the traffic flowing to your site. I personally think that a platform like Pinterest is more long term and forgiving. The key is still consistency in anything.
With that said: Is that what I need to do to rank in Google’s pages? A daily grind on social media platforms?
Traffic from social media is awesome and free, but website content remains the king.
Google will index your website content and rank the posts and pages within depending on your content and the relevancy of the content to the topic.
Social media is a great way to kick start your website into gear by getting a few social signals to it when starting your website or perhaps when writing new content.
I am most interested in having my actual content on my website rank within Google, Bing and Yahoo rather than only relying on social media to get me there. It is because the whole world now becomes your audience – year in and year out.
This is where the word SEO (Search Engine Optimization) comes into play. Without overthinking it, it is simply making things easy for Google to index – and to read your content. You do this by giving meaningful headings and titles to your content, give a description of what it is you are writing about (META Description) and creating Alternative texts for your images so that Google know what it is about. That is the basics of it!
Keyword research can lay the foundation to your content, but it can also break your website if that is your focus throughout. Please do not stuff your pages with keywords that you are trying to rank for and fit into your article somewhere. This will make things awkward, less understandable to your audience and to Google.
There are lots more to say about free traffic, but this should give you the essence of it.
The key I want to bring across with free traffic is that it needs time. But also effort and dedication. Those are the things necessary for you to generate free traffic.
I belong to a great community called Wealthy Affiliate that teaches you step-by-step on how to rank your website in Google for free. It is also free to sign-up.
To be successful and avoid all the scams and pitfalls, it is best to learn from those that achieved success.
Paid Website Advertising – Is It Worth My Money?
The second method of promoting your website in Google is via paid advertising. We only touched on free advertising above but you can also do paid advertising online and offline. Promoting your website online all falls under the term online marketing. Online marketing is what generates traffic to your website and gives rankings within the SERPs (Search Engine Result Pages).
You can also advertise your website in the traditional way through adverts in newspapers, magazines, radio and television Although this can bring good traffic to your website, it won’t necessarily give you rankings within Google’s result pages. I am only mentioning it as this can also bring quick, targeted traffic to your website.
Let’s face it: One of the reasons (perhaps not the only reason) you want to rank in Google is to receive traffic to your website and paid advertising can be an effective means to do so.
There are many platforms you can pay for advertising your website. You can advertise through Google Ads, Facebook and Twitter to mention a few. There are also online classifieds to consider.
The top part of Google’s search results is dedicated to paid advertisers and you can see the word ‘Ad’ in front of their website address. This is also where you can pay for advertisements on YouTube videos. It allows you to set a budget and analyze the traffic you generate through your ads.
Paid advertising is for more advanced users. So if you are new to online marketing, I recommend you start promoting your website using free methods.
When you have a business, you will need to invest some money into the business for it to grow. Advertising is one such investment for most businesses and makes logic sense.
So for paid advertising you need money and sound knowledge of how advertising works.
But is it worth the money or should you rather stick with free traffic? Paid traffic is definitely worth the money if you know what you are doing. You need to weigh your options and the next section may give you an idea of the direction you would like to go.
There are books written on each of the topics I just touched on and I won’t be able to cover it all in depth, but I will briefly give you a few tips on what not to do which may be more value to start with a bit further on.
Paid Advertising VS Free Traffic
There are positive and negative points for both types of advertising.
Paid advertising can bring in traffic quick and it is easy to reach your target audience. The downside is that it can be costly and a bit more demanding.
Free traffic is just that – it is free. You can reap the benefits of a good SEO campaign for a long time to come. The downside to free traffic is that it can take time especially in the beginning and you can also waste a lot of time if it is not planned properly.
You will need consistency in any event.
Depending on your budget, you can even decide to do both. Reaching the top of the result pages can be hard work. Therefore, it is beneficial to know what is worth doing and what is not. Time is precious in my books. The only thing that cannot be bought or given back.
Generating Traffic – Do’s And Don’ts
If you want traffic month in and month out, then you will need a website. This is essential for making consistent sales and getting returning customers. (That is if that is the purpose of your website and the need to rank in Google) Having a website is a good start. If you are just getting started, you can read my article: How To Build A Website Using WordPress and score two free, dummy proof websites.
1.) Please do:
- Have a website
- Write good content
- Be helpful
2.) Please don’t:
- Do keyword stuffing
- Write content for the sole purpose of ranking in the SERPs
- Have shoddy content
- Build back links for the sake of having back links
One of the major factors that Google also take in account are back links. This is when another website contains a link on their website to yours. What Google is looking for are back links that comes from a website with authority and in the same niche as your website. Those are valuable and it gives your website authority.
These links are best when they are naturally formed through a social share perhaps or a participating in some forums and more. I am therefore against link exchange networks for the sake of building back links. If you stay above board, you have nothing to fear when a new Google algorithm surfaces but you have everything to lose if you don’t.
When your website is brand new, it does not have any trust with Google, but as your content grows and as time goes by, your website builds trust. It may take Google 4 days to a month to index your new website and new content you write, but once trust is built, your article can be indexed the same day or the next day still.
So make your website easy to read for your audience and it should be easy for Google to understand your content too with just a bit of added SEO to help the bot along.
In closing, let me give you the overall conclusion:
There are many different platforms you can promote your website on for both paid traffic and free traffic. You can also do both if time and money allows it. There is no secret, loophole or magic button for you to rank in the SERPs. It is simply effort in both research and content.
If you really want to know what it takes to to rank on the first page of Google; then learn from the people that are successful in doing just that over at Wealthy Affiliate.
Click the following link for my Wealthy Affiliate Review. <<==
I hope to see your website soar in the search engines soon!
If you have any questions at all, please leave me a comment below and I will do my best to assist you.